Mass emailing can be pointless

May 3rd, 2011

l spent a couple days gathering names and addresses for the 140 different chapters of the Autism Society of America chapters. There were 156 listed.
Not all had e-mail addresses. I sent the information to each individually. That takes a while. Before I had even finished sending them, I started getting that discouraging message that the address didn’t exist and/or that I wasn’t recognized as a legitimate sender. Discouraging. So I printed 140 oversized postcards to the chapters with street addresses, stamped them with first class stamps so they would be returned if the address was wrong or if the chapter no longer existed, hand addressed them and sent them. Four came back. I got replies from two.The Illinois Chapter told me about a contest to be held in April as part of Autism Awareness month. They were going to select the best Autism book of 2009, 2010 and early 2011. So I sent them the required 4 books and the entrance fee and waited to hear if I made the cut.

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